The Long Recession and Starting Your Own Practice

The long recession has been difficult for many of those in the "white collar" world, even for attorneys. Numbers resound as some of the largest firms have laid-off a significant percentage of their attorney work-force in what the ironclad of high power practitioners once believed to be a remote possibility. Our parents often told us when we were young, "Be a lawyer, doctor, or engineer when you grow up." One of the reasons they did goes back to the Great Depression when a good number with decent paying and stable jobs then happened to be those in these professions.

‘Reigning in’ on Social Media Marketing

Marketing in the digital-age has take on a new focus and dimension with the introduction of social media. While the traditional forms of marketing are nonetheless still valid, social media sites like Facebook, Twitter, LinkedIn, MySpace, and so on have emerged in what at first glace appeared to have little utility to businesses and firms seeking an "edge" for their marketing plan - looks were deceiving. In seriously considering a social media outlet for my marketing efforts as a sole practitioner attorney, these sites have began for me as a low cost "engine" for online media outlets which have improved my overall marketing efforts.