Marketing in the digital-age has take on a new focus and dimension with the introduction of social media. While the traditional forms of marketing are nonetheless still valid, social media sites like Facebook, Twitter, LinkedIn, MySpace, and so on have emerged in what at first glace appeared to have little utility to businesses and firms seeking an "edge" for their marketing plan - looks were deceiving. In seriously considering a social media outlet for my marketing efforts as a sole practitioner attorney, these sites have began for me as a low cost "engine" for online media outlets which have improved my overall marketing efforts.
While, admittedly, I am still in the process of learning all of the "ins-and-outs" of the social media marketing methodologies, one thing that stands out is the availability of easy to use applications and platforms that take only a few minutes to learn. Twitter is one of the easiest sites to design a marketing portal for your website and brand. However, it is worth comparing each of the popular and most widely used social media sites to see which one is the best fit. The following is a nice comparison "cheat sheet": The CMO's Guide to the Social Landscape.
Speaking from my experience, I have come to like Facebook and Twitter the most. Though, Twitter is starting to show much promise in terms of boosting the SEO of your website via its integration into major search engines, most recently with Yahoo! in its addition of the Tweetooooo App and confluence of "tweets" within its search results and rankings. Facebook on the other hand is more replete with its various applications and advertising plans. I have found its RSS feed application effective in that it can automatically update and display blog posts on your profile page and "wall."
Some lawyers may be reluctant to spend the time or the means to employ someone to manage their social media marketing; yet, many major firms and law offices have appeared on the scene, i.e. McAfee & Taft - Oklahoma's largest law firm with more than 145 attorneys. Other independent lawyers such as David Barrett have gained significant exposure on Facebook by capitalizing on its connectivity with more engaged users of the site. As such, it may be worth spending time to manage one's social media activities to gain their own exposure like the others given the low cost and practical media interfaces available through the office's preexisting and multi-use internet connection. Otherwise, paying a marketing person who specializes in social media is becoming a major part of some firm's marketing plan that this attorney believes is worth a closer look for those who have yet to explore this angle.
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