Is Craigslist Good Marketing for Attorneys?

Something for nothing usually means something of little to no value. However, when it comes to marketing and advertising there are some resources that cost only time, so they are not quite "free". Craiglists offers free classified advertising for the vast majority of the posts the public is able place on the site; and, some attorneys have utilized this. But, to what result?

'Perpetual Rainmaking'

Business people are networkers, attorneys, well, they are rainmakers. I suppose we as legal professionals have to make everything we do appear distinct. When it comes down to it, the process of networking for more clients and rainmaking look much like the same; and of course, there are approaches that are designed specifically for attorneys.

The 'At-Home' Attorney

Monday morning: alarm goes off at 6:30a.m. and snooze button hit a few times for those extra moments of almost guilty sleep. 6:50a.m.: roaming around the house like a zombie trying to get my body working - my brain is not yet awake - and need to get a bottle of formula ready for the baby. 7:15a.m.: baby is fed and the 8-year-old is finally out of bed getting dressed. 8:00a.m.: we, the baby, 8-year-old, and me, are off to the bus stop down the street; mom is already on her way to work. 8:20a.m.: back to the house with the baby and have to feed the dog, not to mention myself. Where is that coffee? 8:30a.m.: I have my coffee in hand and the baby is half-asleep again. After a long sigh, I sit at my desk and start work....

.... 'the day in the life of the stay-at-home-dad and stay-at-home-attorney'.

Going Solo

When I was in law school I never imagined that I would have set out on my own. That is, to start my own law practice with out much more than a modest savings and experience I had in the private sector. Yet, a great desire to be a "free agent," an independent practitioner, not to mention an entrepreneur, gave me the motivation to fully engage in this endeavor; having had my first child, Matthew, and quality time with my new family, was the icing on the cake.